$ git clone https://committoclose.com/the-system.git Cloning into 'the-system'... remote: 6 stages, 3 objection handlers, 1 doctrine Receiving objects: 100% (10/10), done. $ git commit -m "close" [main 71c05e] close 1 deal changed, 0 objections remaining # this terminal is live. click here and try: whoami · ls · git blame
Sales is a state machine, not a script.
A 6-stage framework for builders who ship whiz-bangs but can't sell them. No charisma required. No guru voice. Just states, transitions, and a merge at the end. It worked on you. Why won't it work for you?
# stage 0 of the framework, free. click to copy, or scroll for the human version.# javascript is off, so the toys are asleep. everything still works: the framework is written below, and the kit is at /kit/lurker.md
The receipts.
"Never tell them anything you can get them to say themselves."
I am not a guru. I am the operator your favorite guru hired.
# five companies. three hit seven figures. kept leaving on purpose.
The state machine.
Six stages. Every stage is insurance for a later stage. Skip one and you pay for every objection at full price, later, when the truth is expensive.
stage-0 lurk# recon before contact
Fifteen minutes of public research before every call. Then weave one or two facts in naturally. Weave, never recite. Nobody trusts a stranger who read their file out loud.
productized as The Lurker. it is the free kit at the bottom of this page.
stage-1 rapport# the business doctor
"Think of me as your business doctor. I need to know what's going on, diagnose if I CAN help you, then prescribe what you need. And if I can't help you, I'll refer you to a specialist." That frame licenses every hard question you were afraid to ask.
stage-2 COMMITMENT# this stage is the brand
Before anything gets presented: "If everything makes sense today, would you be opposed to moving forward at the end of this call?" A no-oriented question. "No, I wouldn't be opposed" does not trigger anyone's alarm bells, and now there is a spade in your pocket for later. Commit to close. It is the name of the site because it is the stage everyone skips.
stage-3 roadmap# never demo the tech
Presentation is a numbered roadmap, never a feature tour. The prospect finds themselves on it: "where do you already fall?" Being at step 4 is great news, said out loud. The steps they have not reached ARE the offer. Nobody argues with their own pin.
stage-4 test-close# surface the truth while it is cheap
"How does everything look?" "Do you see this NOT working for your business?" Real objections show up here, where they cost nothing.
stage-5 close# then shut up
"What do you want to do next?" Then silence. Hold it. "Damn, that's a good question" means it is over.
stage-6 handle# only if needed
If the machine ran clean you never visit this branch. If you do: three handlers cover everything. See the diffs below.
merge outcomes (static view)
$ git merge deal/acme --with-commitment Merge made by the 'recursive' strategy. deal/acme | closed 1 deal changed, 0 objections remaining $ git merge deal/acme --skip-stage-2 Auto-merging deal/acme CONFLICT (content): objection.md Automatic close failed; fix conflicts at full price. hint: stage 2 was never committed. every objection you meet hint: from here on, you meet without a spade in your pocket.
All objections are lies.
The question is only how you want to address the lie. You do not need a thousand rebuttals. You need three handlers.
--- a/call/minute-42.txt +++ b/call/minute-42.txt # they said they would not be opposed. now this: - "I need to talk to my wife first." + "Hold up. At the start of the call you said you would not + be opposed. I'm a big boy, you can just tell me no. I think + that's what just happened." # or, the surgical version: + "Why do you think SHE would say no?" # whatever they answer is THEIR real objection. handle that one.
# kills the objection -> rebuttal -> new objection loop - "What about integrations? And how does support work? And..." + "Great question. Our best customers asked the same thing. + Before I answer it: are there any OTHER questions?" # flush the whole stack. then close on the one that is real.
- "I want to think about it." + "Totally fair. Quick gut check: on a scale of 1 to 10, where + 1 is 'I wish I never showed up' and 10 is 'I'm ready to start + right now'... where are you?" # they say 7. + "Sweet. What would it take to get you to a 10?" # they dictate their own closing conditions. # you become the order-taker for their list.
And when the moment calls for math: agree, agree, agree, reveal. Nobody argues with their own math.
Show us your whiz-bang.
You built something. A tool, an agent, a platform, a kissing cousin of somebody else's CRM. The build was never your problem. Selling it is. Drop your name and the thing you need to sell, and I'll send you The Lurker: stage 0 of the framework as a runnable file. Paste it into Claude with a prospect's name and LinkedIn. Get a one-page pre-call recon brief back. Free, because confused people keep their credit cards tucked away safely, and I would rather you be dangerous.
# impatient? the kit is also right here: /kit/lurker.md · no email required. the email is the relationship, not the ransom.